When I think about elegant watches, the first thing that comes to my mind is the Swiss brand, Longines. The Swiss nation is well known with high quality and timeless watches.
Longines was founded by Auguste Agassiz in 1832, particularly represented by the symbol of elegance and excellence.
Longines is well known for its most trusted brand with timeless designs. Their brand is related to a status symbol and automatically referred to certain prestige. I adore their values and the fact that they are consistently embodying an ideal of excellence while remaining true to the timeless elegance they represent. Their collection is divided into five sections : Elegance, Watch making tradition, Equestrian, Sport and Heritage. On all above: Elegance, classy and simplicity are the key words.
The successful brand, which expanded their store over the years and selling to more than 130 countries, gained a reputation of delivering timeless elegance. Therefore, it comes as no surprise that the brand has chosen the Oscar-winning actress Kate Winslet, the embodiment of elegance, to represent their collection. They invited her to their head office in Saint-Imier to see where it’s all began. The British actress met with the President of the brand, Walter Von Känel, and accompanied him to a tour through the factory to view the entire process and the high standards of watch making.
After a long tour including visiting in Longines Museum and talking with the employees, who were so excited about their opportunity to meet face to face with the appreciated well-known star, Kate Winslet decided to select a watch from the Flagship Collection. Kate is also a founder of a non profit organization for the autism spectrum, called the Golden Hat Foundation, declared that all the benefits from the following collaboration will go directly to the fund. This meaningful cause will help evoke awareness for the autism spectrum, which is also dedicated to changing public perception and raising awareness.
From my point of view, it was so obvious that Longines, which cherishes the value of the society, will support this move and will take part to this important cause.
I partnered with the brand to write this article but every word is mine.